Tag Archives: christmas

Anomoly: Dear Satan

Amazing Christmas creatives don’t always come in the form of TV ads. Advertising agencies often create ‘holiday cards’ or animations to send to clients and post on social media. This year, ad agency Anomaly have created a hilarious 2D animation, with a holiday twist called Dear Satan:

The short film is narrated by the legendary Patrick Stewart, and was written, directed, animated and produced by Anomaly. The narrative focuses on what happens when you make a typo in an amusing tale about Satan’s frozen heart feeling compassion for the first time. I won’t ruin the rest of the film!

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Christmas Adverts 2017: Who is my number 1?

Well well well, this year is almost over and what better way for any creative to finish the year then to look forward to the competitive Christmas ads. Unfortunately though, this year I was thoroughly disappointed! John Lewis? Meh; Aldi, cute but the same as last year; Very, cute I guess; Debenhams, errr I didn’t get the hype; Very… cute I guess.

I had big expectations for John Lewis this year – I absolutely adored last year’s trampoline ad, but this year’s monster ad felt like a washed down version of the same vibe. I don’t know, it just didn’t do it for me. There wasn’t the same creative spark and humour.

There’s one ad that stands out from the rest by far, and that’s ASDA! Ad agency Saatchi & Saatchi created a Willy Wonka cross Wes Anderson style advert for ASDA called “Best Christmas Ever”. The ad depicts a magical tour around The Imaginarium where all of ASDA’s Christmas treats are created:

Sara Rose, CD at Saatchi & Saatchi (London) said:

Although the campaign has a fantastical element to it, our stories are firmly rooted in what Asda has to offer shoppers this Christmas, from old favourites to inventive new treats like gin infused chocolates and massive Christmas puddings. Our first thought was ‘how do they come up with these things?’ And the campaign just grew from there.
Earlier in the year we held sessions with our customers to get feedback on our Christmas range. As we talked to them about Christmas we could see how much joy and happiness planning their Christmas brought them—we knew we wanted to reflect that in our ad.

ASDA has gone full force on this campaign with the use of social by creating a Snapchat filter that turns users into the ad’s moustached weightlifters. Also, 2-second content and carousel ads feature on Facebook, and the use of Trueview videos for the first time. Trueview will connect audience search terms to relevant video content online via YouTube and Facebook.
The 60 second TV ad will be supported by 30 segments (focusing on gifting, home decorations, parties and gatherings, and “the big shop”) as well as :10s and :06 bumpers on YouTube. AND all of that will be joined by cinema, radio, print, digital OOH. And breathe.

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#CHRISTMASSOWHITE

Christmas So White is a project that aims to shine light on the lack of diversity in advertising, particularly in this case, BAME (black Asian minority ethnic) families in Christmas campaigns.

This campaign, inspired by the #OscarsSoWhite campaign, aims to protest the underrepresentation of people of colour online with particular focus on Christmas, which is currently a white – wash.
In partnership with Selma Nicholls from Modelling Agency ‘Looks Like Me’ and with huge support from 8 agencies within the marketing community, Selma, Nadya, Nathalie and Wren set up a photoshoot to show different representations of the unseen British Christmas experience.

“I’m dreaming of a wh-multicultural Christmas!” This gorgeous campaign is sadly so reflective of race on our TV screens and in the magazines. The campaign has been financed by 8 large media and marketing groups including Google, MediaCom, Saatchi & Saatchi and Edelman. Devised by Nadya Powell, the website will aim to form a hub of Christmas imagery of families from diverse backgrounds celebrating the festive holiday through the use of the hashtag “#ChristmasSoWhite” on social media.

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AKQA: The Snow Fox

Creative agency AKQA have created this children’s digital storybook for Christmas, transforming the traditional bedtime story of flicking through the pages into a beautifully designed app.

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Inspired by the winter tradition of stories by the fire, The Snow Fox puts the magic of storytelling into the hands of children like never before, giving them the power to bring each page to life in their own personalised story.

Not only is the app’s aesthetic beautiful, the added detail such as personalisation (name and gender of the child) and recordings of the child’s voice for a rendered video at the end is the perfect addition to this digital book.
I love the illustration style and colour palette, which seems to be a rare find in companies and brands who randomly roll out apps and games (not naming any names, Channel4’s ‘Gogglebox’ game, wtf) with little consideration regarding the design.

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Anomaly London: 12 Days of Christmas

A Tale of Avian Misery from Anomaly London has seriously set the bar high when it comes to agency Christmas cards! Directed by Ben White and Craig Ainsley, written by Craig Ainsley, and wonderfully narrated by Phoebe Waller-Bridge, this hilarious modern-day take on the Christmas song ’12 Days of Christmas’ is so bizarrely ridiculous, but so perfect.

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Burger King: Christmas Jumper

Creative agency Buzzman created the Christmas ad for Burger King, incorporating the classic Christmas jumper, with a twist. The jumper, created in collaboration with clothing brand Rad (which you can actually buy here… for €30…) has a belly pocket designed for a mobile phone where it can sit and play a fireplace video.

It’s a bit naff, but I like it! The idea is refreshing in comparison to the rest of the Christmas campaigns out there at the moment.

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Throwback! Coca Cola: The Gift Bottle

In 2014 agency Ogilvy & Mather Columbia created the ‘Magic Bow’ Christmas concept for Coca Cola bottles.
I’m posting this now because I’ve never seen it before! I’m fairly certain this was never released in the UK – but it should’ve been. Great idea and product design.

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Apple: Frankie’s Holiday

Ok this isn’t the last Christmas advert post. “Open your heart to everyone” – another politically fuelled message incorporated into a seasonal holiday ad. Featuring Mary Shelley’s Frankenstein’s monster, the narrative goes beyond the typical story of Christmas with the loved ones, focusing on those who may not have a lot and feel as if they do not belong.
Apple describes the advert as:

An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.

The ad was directed by Lance Acord (Park Pictures). Whilst the spot is quite strange, magical yet heartwarming, it mainly emphasises a sense of unity and inclusiveness in a current political climate filled with fear and division (whilst of course featuring the latest iPhone!)

P.S. don’t cry

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Aldi Christmas Advert: Kevin the Carrot

Ok I promise this is the last Christmas ad post.

Another unexpectedly good idea from Aldi for Christmas. Never thought I’d find a carrot cute, but there’s a first time for everything.
Wonderfully narrated by Jim Broadbent, this adorable tale has made perfect timing – Aldi has been in the headlines this month for recently releasing a statement that the store will soon introduce an affordable range of organic produce at affordable prices.

For part of the Christmas campaign, Aldi has also released a limited-edition Kevin The Carrot soft toy (John Lewis vibes happening here) that will be sold for £2.99, with the profits going towards its charity of the year, Barnardo’s.

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Temptations Christmas Ad

Unexpected Christmas ad for Temptations by adam&eveDDB featuring 22 cats and a heavy metal Christmas remix. You don’t have to have a cat to relate to the known fact that cats are fluffy destroyers. Me likey!

Agency: adam&eveDDB
Creatives: Alex Lucas, Jon Farley
Production Company: Rogue Films
Director: Sam Brown
Edit: Final Cut

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