“Beware the Confidence” is the tag and the premise of this campaign – Ogilvy (Cape Town) created this hilarious ad for the new Volkswagen Polo which comes with a number of new features that “will make you feel more confident than ever”. The TVC is guided by narrator Bob Dunsworth and was created by Bladeworks Post Production.
I love love love the kind of ads that use a consequential narrative – they always make me laugh. Also, it’s refreshing to see an automative ad that stands out from the rest.
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