Tag Archives: Cannes

Nike | Go Lighter, Go Longer: ManvsMachine

I’ve been a huge fan of design and motion studio ManvsMachine for years, and their latest award winning project for Nike goes to show that they’ve undoubtedly still got it! Winning the only UK design studio gold at Cannes Lions 2017, they explored the created a “metaphorical exploration of air and the negative space it occupies”.
The campaign was created for the new Nike Air Max, exploring negative space with a colour scheme I’ve totally fallen in love with.

The designs work flawlessly as both a motion piece (above) and as 2D images (below). The campaign has been executed across numerous mediums including social media, DOOH, billboards and product packaging. I am obsessed.

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Three Little Pigs – Advert for The Guardian

Agency: BBH, London
Production Company: Rattling Stick, London
Country: United Kingdom
Lions Won:
      

This advert for the Guardian’s open journalism, screened for the first time on 29 February 2012, imagines how we might cover the story of the three little pigs in print and online. Follow the story from the paper’s front page headline, through a social media discussion and finally to an unexpected conclusion.

Another amazing advert. Genius advert. This is the kind of work I’d love to produce in my future career, one that embodies the social media world we now live in. People complain about the use of computers and people on the internet, but we live in a new world now, where anything is so easily accessible and where you can efficiently express your opinion. Sure, there are major disadvantages to how available data on the internet is these days, but we’re moving forward into a new world of technology, creating new jobs, new products, new health benefits, new hobbies etc. … the list goes on!

Despite my slight hatred towards a lot of aspects of the media, the way it has grown does fascinate me. My own addiction to social networks proves that new generations are evolving to be almost reliable on social networks and the internet in general (whether we like to admit it or not). Now, we can say absolutely anything we want, anywhere on the internet.

The story line using the classic Three Little Pigs is fantastic – adding a dark, deep side to the children’s tale whilst incorporating modern phenomenons. The attention to detail throughout is outstanding, too.

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The Bear – Advert for Canal+

Agency: BETC, Paris
Production Company: Soixante Quinze, Paris
Country: France
Lions Won:

“The more you watch Canal+, the more you love cinema”
http://viralmente.blogspot.com/2011/10/canal-bear.html
Credits
Agency : BETC Paris
Director: Matthijs van Heijningen
Production Company: 75

The awards received for this ad are very well deserved, in my opinion. Usually I don’t find anything animal related (like an animal rug) funny, but this advert is the epitome of hilarity. I think you don’t really expect the ending, and even the beginning was ambiguous, but I think the funniest part is the characteristics given to the bear and how much thought the creatives have put into giving this bear a personality.

The message might not be as clear and straightforward as some adverts, but that’s the beauty of it. In France, I’m sure it has been an advert to remember and one that gets TV viewers giggling. Such a shame it wasn’t for an international company, because I’d love to see this advert in the UK!

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