Tag Archives: Cannes Lions

Lego: Build the Future

Ad agency Ogilvy & Mather (Bangkok) have created wonderful print ads for Lego’s new campaign ‘Build the Future’. No surprise here that they won a Silver Cannes Lions in ‘Print & Publishing’ and ‘Outdoor’ for the campaign. The art direction is absolutely spot on.

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The three careers were chosen as most desirable to children, then CGI studio Illusion (Bangkok) created the pieces using 3D illustration. Locations were strategically selected by Ogilvy for the campaign – the astronaut ad was placed at the planetarium or science museum, the rockstar ad was placed at music schools and the firefighter ad was placed in outdoor playgrounds.

Vice Chairman Nopadol Srikieatikajohn (Ogilvy Thailand) told AdFreak:

Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life.

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Nike | Go Lighter, Go Longer: ManvsMachine

I’ve been a huge fan of design and motion studio ManvsMachine for years, and their latest award winning project for Nike goes to show that they’ve undoubtedly still got it! Winning the only UK design studio gold at Cannes Lions 2017, they explored the created a “metaphorical exploration of air and the negative space it occupies”.
The campaign was created for the new Nike Air Max, exploring negative space with a colour scheme I’ve totally fallen in love with.

The designs work flawlessly as both a motion piece (above) and as 2D images (below). The campaign has been executed across numerous mediums including social media, DOOH, billboards and product packaging. I am obsessed.

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