Tag Archives: brand

Brand Identity: Kaibosh

Design agency Snask were commissioned by Norweigen eyewear company Kaibosh to create a brand identity for both their general campaign and for in-store design. Encompassing the requirements from Kaibosh, Snask created an identity using a custom typeface (Sentrum) and bold icons for a colourful, fashionable and expressive rebrand.

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I love this! “Eyes before guys” ha!

The brand and tonality was translated into visual form and matched with a custom-made display typeface, named Sentrum, made to suit the in-store signage. We added two eyelashes as a symbol to distinguish the identity and to use as graphic elements for many different scenarios. We created the entire flagship store with shelving systems, signage, colours, murals, etc. The project ranged from a typeface and still life photos to campaigns, fashion photography, notebooks and towels.

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Branding: Diz-Diz Popcorn

I can’t say I’ve ever seen such extravagant and fashionable popcorn packing before! Gourmet microwave popcorn brand Diz-Diz hired branding and design agency TATABI Studio to design packaging for their unusual flavours.

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The colour-scheme and metallic packaging is so on trend, particularly as gold and silver tones (especially rose gold) are dominating fashion and clothing designs. These beautiful combinations, on top of a white and grey marble, are also prominent in cosmetics brands – I feel like I should be rubbing the popcorn on my face, not eating it!
Usually consumers would be interested in the speed and ‘ready-meal’ appeal of microwaveable popcorn, but TATABI have gone above and beyond this POS, focusing on the quality and aesthetic of such a simple product.

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A message to Trump supporters, from Ben & Jerry’s: One Sweet World

Here at Ben & Jerry’s, we’re concerned that the dominant message we see in society today is one of division. Whether it’s televised political debates or newspaper headlines, it’s sometimes easy to think the world is becoming increasingly divided. So, we’ve been thinking about how we can amplify a message of unity & love using the thing we know best… ice cream! Say hello to East Coneville!

Agency Nice and Serious created this heartwarming campaign for Ben & Jerry’s Europe after the US election results left the world in tears. The Leader Lemon’s leaf ‘hair’ reminds me of a certain someone’s iconic hairstyle…

Ben & Jerry’s is a brand that has always proudly maintained liberal values, and whilst most brands stay away from expressing political views, they have never been afraid to stand up for what’s right – in 2009, they celebrated the legalisation of gay marriage in Vermont by releasing ‘Hubby Hubby’, a supportive rename of its ‘Chubby Hubby’ ice cream.

The video contains a tone of hidden messages relating to the division and prejudice Trump’s campaign has created, such as “Zest is Best” and “Go Home!”. The dejected cherry is left furious (like millions of us all over the world) and intimidated, but is eventually welcomed by a kind Lemon, offering to share music followed by fake tweets such as “Coneville welcomes all flavours! #BetterTogether” (N.B. the LGBT flags!)

Anyone notice the name of the park ‘Rosa Park’? I’m not crying, you are.

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Carluccio’s: Rebrand. It’s a no from me.

Creative consultancy Frontroom London worked with Carcluccio’s to rebrand the Italian restaurant, aiming to keep the millennials in mind.

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‘Savour the little things’ is the idiology they went for, emphasising the dining experience and authenticity of the brand.  Jackie Davis (CD at Frontroom) has said that the graphic style and logo for Carluccio’s was previously old fashioned, and explains the design route for the rebrand:

We wanted to get back to simplicity. It’s not about serving food on wooden boards, or about being bashed over the head with hanging hams – it’s just about good food, good friends and good times, without sounding too cheesy.

I hate to be a party-pooper, but I hate it. It’s still old fashioned… I’m getting some serious ‘American Typewriter’ vibes here. It’s very shouty, and all-caps usually only works with a nice, slim, sans-serif typeface. Whilst I appreciate that the style was inspired by Italian architects such as Gio Ponti and Carlo Scarpa, I cannot see any link between the new creative direction and appealing to a younger audience. The font is outdated and so is the colour-scheme.

Don’t get me started on the illustrations.

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Björn Borg Makes a Colorful Entrance Into Russia With Pro-Gay Ad in Moscow Times

“Swedish fashion house Björn Borg, whose tagline is “Björn Borg says ja!,” (“Björn Borg says yes!”) celebrated the launch of its Russian website with a full-page ad in homophobic Russia’s Moscow Times showing coloured underwear arranged to look like a rainbow. In Russia, homosexuality has been criminalised.

In a press release, marketing director Lina Söderqvist says “the advert is a way for us to reach Russian influencers. Björn Borg as a brand has always advocated equality on all levels.”

The ad’s release coincides with last week’s “We don’t support homosexuals, wait, yes we do” statements from Barilla, followed by Bertolli’s “Love and pasta for all!” comeback. Björn Borg totally takes Paypal if you were thinking of sending a gift to Mr. Putin.”

I think it’s fantastic that a brand are gutsy enough to do something like this, but it does make me wonder … if this was a single human being, wouldn’t they be arrested (and probably abused by police) in Russia, yet nothing will happen to these people, because they’re from a company?…..

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