Tag Archives: Art Direction

Lego: Build the Future

Ad agency Ogilvy & Mather (Bangkok) have created wonderful print ads for Lego’s new campaign ‘Build the Future’. No surprise here that they won a Silver Cannes Lions in ‘Print & Publishing’ and ‘Outdoor’ for the campaign. The art direction is absolutely spot on.


The three careers were chosen as most desirable to children, then CGI studio Illusion (Bangkok) created the pieces using 3D illustration. Locations were strategically selected by Ogilvy for the campaign – the astronaut ad was placed at the planetarium or science museum, the rockstar ad was placed at music schools and the firefighter ad was placed in outdoor playgrounds.

Vice Chairman Nopadol Srikieatikajohn (Ogilvy Thailand) told AdFreak:

Lego’s ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future. The brand believes that play is a key element in children’s growth and development. High-quality play enriches a child’s life and lays a strong foundation for adult life.

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Pantone Eggs | Lucy Litman

Easter season is nearly over, so I’m just in time to post about this project by Lucy Litman. Naturally-coloured eggs from different breeds of hen have been given the Pantone treatment. I’d paint my walls with these…

Eggs from an Aracaunas chicken. This chicken is funky and lays eggs that can be blue or green. #pantoneposts 🐣

A photo posted by lucy litman (@lucialitman) on Apr 5, 2016 at 7:38am PDT



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