Tag Archives: apps

TrueView: Date Series

Creative agency Feed Me Light have teamed up with dating app TrueView for a quirky animation. FML created a series of animated shorts for the new dating service based on the sad fact that dating apps make finding love far less romantic and far more scary:

Labeled the ‘Undateable Suspects’, the series was developed based on a set of characters that had been created from real research on the dangerous individuals you encounter whilst looking for love online. FML’s 3D artist Remy Dupont brought these characters to life, including the likes of Billy Bad Chat, Six Pack Stu, Two Faced Tony and Dirty Pics Derrick:

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AKQA: The Snow Fox

Creative agency AKQA have created this children’s digital storybook for Christmas, transforming the traditional bedtime story of flicking through the pages into a beautifully designed app.

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Inspired by the winter tradition of stories by the fire, The Snow Fox puts the magic of storytelling into the hands of children like never before, giving them the power to bring each page to life in their own personalised story.

Not only is the app’s aesthetic beautiful, the added detail such as personalisation (name and gender of the child) and recordings of the child’s voice for a rendered video at the end is the perfect addition to this digital book.
I love the illustration style and colour palette, which seems to be a rare find in companies and brands who randomly roll out apps and games (not naming any names, Channel4’s ‘Gogglebox’ game, wtf) with little consideration regarding the design.

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Tinder: Introducing More Genders

Everyone is welcome on Tinder.
Introducing more genders on Tinder, an update allowing users to express their gender identity. Tinder asked transgender and GNC (Gender Non-Conforming) activists to share their dating experiences, on and off the app, to help shape the creation of this update.
Be vulnerable. Be open. Be honest.

I can’t say I’m the biggest fan of dating apps – whilst I know lots of people who’ve started successful relationships and friendships by meeting through dating apps, the dating culture of the 21st century appears, to me, seems to be incredibly shallow and sexualised. Whilst the app has been a great way to meet your match, it has also become a haven of hate, abuse and even led to real-life attacks (e.g. the viral gay-bashing videos in Russia). However, I’m impressed with Tinder’s recent update – they have genuinely listened to their consumers (past and present) and have added loads of options for gender non-conforming app users. Whilst they previously had just ‘male’ and ‘female’, CEO Sean Rad realised that gender has a spectrum far greater than just two socially constructed categories.

Sean Rad (CEO of Tinder) said:

About six months ago, we really realised there was a big issue with harassment toward transgender people. Our immediate reaction was this is unacceptable we’re going to squash this. As we went on this journey, we started peeling back the orange and realised it was a complex issue.

After the uproar regarding users reporting (and therefore banning) trans* Tinder users on the app, Rad decided to seek help from a community of influencers, activists and people from organisations like GLAAD to make the app more inclusive and reflective of society today.

I approve!

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