Tag Archives: app

RIP Vine: the underrated creative platform

Today is a sad day. The end of Vine is nigh.

Vine announced that after just 4 years, Twitter (bought vine before its launch for $30) are axing the creative platform:

Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.

What hasn’t been clear is why exactly Vine are discontinuing the mobile app if the content will still be available. Most likely, it has something to do with all the other video sharing and streaming apps like Periscope, Snapchat and video on Instragram. I was obsessed with Vine when it first came out, but admittedly I haven’t used it in years… I used to Vine everything, but now I don’t even have the app installed on my phone.

During my first fulltime job at a digital agency, Vine was a big part of the down-time projects carried out by both the developers and designers. I loved Vine before then, but the way it was utilised made me appreciate its features even more. You don’t have to look far for either a ridiculously hilarious Vine or an incredibly creative stop-frame Vine.

Goodbye, Vine, sleep tight </3

Crying Caucasian woman using cell phone

 

N.B. Awkward tweet from Vine’s founder Rus Yusupov:

 

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Canary: While You Were Out

This is great! I always have a place in my heart for OTT consequential techniques used in ads (like the hilarious set of ads for Direct TV).

Canary is an app that allows users to check on their homes (inside and outside) to put irrational fears to rest, whether that be pets on their own or leaving the iron on!

 

Agency: CP+B Miami
Executive Creative Director: Jay Gelardi
Creative Director: Graham McCann
Designer: Andrea Novo
Project Manager: Ethel Jones
Director of Video Production: Kate Hildebrandt
Integrated Producer: Jackie Maloney
Production Company: Gifted Youth. Los Angeles, CA
Director: Peter Atencio

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App Nescafé Galão

The first alarm clock that goes off when it’s time to go to sleep. Nescafé Galão is a ready to drink breakfast mix that gives you all the energy you need to start your day. So we were asked to create a mobile App that helped people prepare for the day ahead. How? It should all start the night before, so we developed a unique alarm clock App: The first alarm clock that goes off when it’s time to go to sleep. Making sure you get your 8 hours of rest.

Result in only one month:
• 39.393 sample requests
• 244.108 page views
• 2.515 app downloads

And after 2 months:
• One FWA Mobile of the Day award and were invited to showcase the App at the Google Creative Sandbox.

Advertising Agency: OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: Miguel Coré
Copywriter: Maria João Venâncio
Additional credits: Thing Pink
Published: January 2013

That is a pretty clever campaign, and not something you’d expect from a coffee company.

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Can filming one second of every day change your life?

1 Second Everyday – Age 30 from Cesar Kuriyama on Vimeo.

“When Cesar Kuriyama saved up enough money to quit his advertising job at the age of 30, he planned to take a year off to travel and spend time with family.

To document the year, Kuriyama filmed one second of video every day.

“After just six weeks, I realised I was going to be doing that for the rest of my life,” he says.

After editing the clips into a single video, Kuriyama had not only a record of daily life, but a new perspective on how he lived day to day.

Inspired by the experience, he developed a smartphone app, “1 Second Everyday”, which will allow users to create their own videos.

Everyone will probably have a different experience with their videos, he says, but he says self-reflection is never a bad thing.”

 

What a wonderful idea! The app is so unique too. Would definitely download it if I didn’t have a BlackBerry.

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