Tag Archives: animals

Canon: Rebel with a Cause

*Do not watch if you are in an emotional disposition*

My heart has melted. To celebrate Canon EOS Rebel’s 25th birthday, Canon created the ‘Rebel with a Cause’ campaign to empower professional photographers and modern day ‘rebels’:

As part of the final phase of Rebel With A Cause, we invited people to tell us what makes them a rebel, and from there our contest winner was selected. Meet our latest Rebel With A Cause, Guinnevere Shuster. She’s an animal activist and photographer who stands out as a true modern day rebel. Guinnevere gave shelter dog, Willa, the best day of her life to show how much life she has to live. Unfortunately, 3,300 shelter dogs are euthanized every day in America. This is Willa’s story. There’s a rebel in all of us.

I thought my job was great – Shuster’s is just something else!
The creative is so much better than the usual animal adoption PSA-style ads, and adds personality to the dogs rather than showing them abused and hours away from euthanasia.

Don’t forget… adopt, don’t shop.

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Temptations Christmas Ad

Unexpected Christmas ad for Temptations by adam&eveDDB featuring 22 cats and a heavy metal Christmas remix. You don’t have to have a cat to relate to the known fact that cats are fluffy destroyers. Me likey!

Agency: adam&eveDDB
Creatives: Alex Lucas, Jon Farley
Production Company: Rogue Films
Director: Sam Brown
Edit: Final Cut

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John Lewis: Christmas with Buster

It’s out! This is what all the chatter was about at work (adam&eveDDB) for the past month, and it was worth the wait. Very different from John Lewis’s previous Christmas ads, but adorable none-the-less (I’m a sucker for animals).

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GEICO: Raccoons, C’mon Try It!

The Martin Agency has created funny TV ad for GEICO insurance:

When raccoons are rummaging through your garbage, they have to come across some nasty leftovers, even for them. And we’ll bet they’re just like rest of us when they do inevitably bite into the gross remnants from last Wednesday’s dinner; they can’t help but get their raccoon friends to try it.

The TV ad is totally overshadowed by the hilarious YouTube spots, showing a comical series of videos called Raccookin’, where a monotone raccoon gives a YouTube cooking tutorial using a gross concoction of ingredients found in bins.

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Newspaper Animal Sculptures: the ultimate test of patience!

These incredible sculptures are meticulously created by Japanese paper artist Chie Hitotsuyama who uses rolled strips of wet newspaper to create the impressive pieces.

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More than anything else, I’m particular about the realistic feel of the animals… Animals that live in nature are equal to us in the sense that we live together on this planet. Sometimes they sleep. Sometimes they eat. They are living ordinary everyday lives just like us. I would like keep insisting on reality and producing my life-sized work as much as possible in order to convey their lives.

The detail is insane. I have no idea how she has the patience… I would love to see these up-close, in real life. Come to London!

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Peta | Behind the Leather

Ogilvy & Mather Advertising Bangkok teamed up with PETA Asia to launch this shocking pop-up shop in one of Bangkok’s hippest shopping malls to show consumers the suffering behind every exotic-skins bag, belt, jacket, and pair of gloves or shoes.

This is great! Right up my street.

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EU: Yes or No? What has the ECHR ever done for us?

After Theresa May says Britain should leave the European convention on human rights, Patrick Stewart, Adrian Scarborough and Sarah Solemani expose the problems in the Conservative plan for a UK bill of rights. Hilarious satire video:

May said the influence of the European Court of Human Rights made Britain “less secure” as she described how it had delayed the deportation of hate preachers and terror suspects, as well as denying MPs the power to ban prisoners from having the vote. May has now been ridiculed after being told Britain can’t quit the ECHR as long as it remains a member of the EU. The EU is bound by the ECHR.

The shadow justice secretary, Charles Falconer, accused May of “sacrificing Britain’s 68-year-old commitment to human rights for her own miserable Tory leadership ambitions”.

So, as someone who is wanting to take part in this vote, whilst being a human rights activist, the safety if ECHR is concerning. Shouldn’t the UK lead not retreat on human rights?

Theresa May has claimed “we can protect human rights ourselves”, which is a terrifying statement, particularly in the wake of the US presidential election, where Human Rights groups are looking for allies and support from other countries. How can we criticise Donald Trump’s views on human rights and equality if we are unable to set an example ourselves? How will this impact those wanting to have a better life in the UK after living in abhorrent, dangerous conditions?

I’m spending some time researching and thinking about which way my vote should go. I will also be considering the impact of Animal Rights laws (I’ll probably do a post on that too), as the recent changes in laws have had a hugely positive impact on EU animal cruelty regarding the barbaric testing of products etc. What will happen with China and their animal testing policy? Will we still obtain the same Animal Rights laws if we leave the EU?…

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Perfectionists: Rufus – The Real Hawk-Eye | Stella Artois UK

Presented by Stella Artois and the Perfectionists at Wimbledon, Rufus the Hawk takes us through a day in the life of the fiercest member of the tennis tournament’s security team.

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AD OF THE WEEK: Friskies ‘Dear Kitten’

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced by Ze Frank, who works for BuzzFeed and is also a YouTube celebrity in his own right with his True Facts series, in which he tells you “true facts” about animals that are clearly not true.

Short and sweet roundup: Fun, cute, great art direction. Love it.

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3D-printed human cells could “replace animal testing”

3D-printed human cells could replace the need for animal testing of new drugs within five years, according to a pioneering bio-printing expert at the 3D Printshow in London, which opens today.

“It lends itself strongly to replace animal testing,” said Bioengineering PhD student Alan Faulkner-Jones of Heriot Watt University in Edinburgh. “If it gets to be as accurate as it should be, there would be no need to test on animals.”

Faulkner-Jones spoke to Dezeen while demonstrating the technology at the3D Printshow in London this week as part of the 3D Printshow Hospital, a feature designed to showcase medical uses of 3D printing.

Using a bio-printer made from a hacked MakerBot printer, Faulkner-Jones is demonstrating how human stem cells can be successfully printed to create micro-tissues and micro-organs that can be used to test drugs.

The technology could be ready to replace animal testing within five years, he believes. “The micro-tissues I think would be in the order of five years away hopefully, if we carry on at the pace we are now,” he said. “You could even test personalised drugs. So you’d be able to use cells of the person that is ill and create specific micro-tissues that would replicate their response, rather than the response of a generic human.

Image of animal testing courtesy of Shutterstock.

Here’s an edited transcript of the interview with Faulkner-Jones:


Marcus Fairs: Tell us who you are and what this project is all about.

Alan Faulkner-Jones: I’m Alan Faulkner Jones from Heriot Watt University in Edinburgh and we’re working on this bio-printer to produce small human micro-tissues for drug testing and drug production to replace animal testing.

Marcus Fairs: There’s been a lot of talk about 3D printing of human tissue. How much further forward does this project take the story?

Alan Faulkner-Jones: This is a major breakthrough in the fact that we did more testing than has ever been done before on the exact physiological response of the stem cells to the printing process. A lot of people have tried to do it before and have just checked whether or not they’re still alive at the end of the process, but we checked several markers to make sure that they were still physiologically the same cells at the end as they were when they went in. So we checked the potency markers to check the stem cells were still stem cells – because if they’re not stem cells then the technology isn’t worth anything, because you’ve changed them by printing. We want it to be as non invasive as possible. So on top of the fact that we’ve been able to prove that it’s over 90% viable, the cells are physiological identical when they come out of the printing process.

Marcus Fairs: How much does this have in common with a standard 3D printer such as a MakerBot?

Alan Faulkner-Jones: All the iterations of our technology started out as something else. The first generation model was a CNC machine, which was too big. We couldn’t do anything with it. So we made a series of these – this is the third one – and you might notice that some of the plastic bits are from a MakerBot.

Marcus Fairs: It’s hacked?

Alan Faulkner-Jones: Yeah. We rebuilt it. It has a completely new control system and everything but the plastic bits and the rails came off a Replicator 1. But the major difference of course is the print head, which is a completely different design. It’s a pressurised cartridge system which is fed into a solenoid valve with a nozzle on it. By opening and closing the valve, we can produce different volumes of fluid. And by changing the pressure and the opening time we can control the different size of droplet we produce.

Marcus Fairs: So it’s a pneumatic process rather than an extrusion process?

Alan Faulkner-Jones: Yes. The fluid is under pressure.

Marcus Fairs: Is this specifically aimed at the drug testing market?

Alan Faulkner-Jones: I’m aiming it at testing. My supervisor and some of the researchers aren’t exactly geared towards it but it lends itself strongly to replace animal testing.

Marcus Fairs: Tell us how that would work, and how soon it could be ready.

Alan Faulkner-Jones: At the moment unfortunately a lot of drugs have to be tested on animals for regulations. You have to prove that it works, which unfortunately leads to the drugs being tailored to the specific animals they’re tested on, which won’t give you an accurate response for a human. Which is why a lot of money is spent on drugs that don’t make it to market.

Marcus Fairs: They work for rabbits but they don’t work for people?

Alan Faulkner-Jones: Exactly. So they fail at the last hurdle basically. You’ve spent so long testing them on animals that they don’t work on humans. Or if they do they produce adverse side effects. So the idea is that we would produce micro-tissues of specific organs in the body and then they would have the same reaction to the physiological environment – drugs, everything – as the entire organ would do, but on a much smaller scale.

So you can apply the drug to the micro-tissue and it would give off the same result. So if it killed it or inflamed it, you’d get that response. And you could then connect a series of these micro-organs together into a system that is becoming known as “human on a chip” – so you can find the entire body’s reaction to a new drug or chemical.

Marcus Fairs: Tell us more about the human on a chip. Is that a digital chip or a biological one?

Alan Faulkner-Jones: With human on a chip you have areas on this micro-fluidic chip with a synthetic blood supply and nutrients, and introduce the drug inside each chamber, where you have micro organs that represent human organs. So you have one for the liver, the kidney, the lungs, the heart, brain tissue.

Marcus Fairs: So it’s like a chip of living tissue?

Alan Faulkner-Jones: Yes. It wold emulate the whole body’s response.

Marcus Fairs: And this could eliminate the need for animal testing?

Alan Faulkner-Jones: I hope so yes. If it gets to be as accurate as it should be, there would be no need to test on animals. You could even test personalised drugs. So you’d be able to use cells of the person that is ill and create specific micro-tissues that would replicate their response, rather than the response of a generic human.

Marcus Fairs: How far away is that?

Alan Faulkner-Jones: The micro-tissues I think would be in the order of five years away hopefully, if we carry on at the pace we are now. It’s just a matter of sorting out cell ratios at this point. We can produce cells, we just need to make sure we can get the physiological response. There are certain structures in the organs that are quite difficult to reproduce at a small level.

 

(source: dezeen.com)

 

I am so happy to read this!!! Animal testing is 100% unnecessary, medieval and barbaric.

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