Tag Archives: alcohol

Guinness (St Patrick’s Day): Iris & mcbess

St Patrick’s Day (Friday March 17th) is just around the corner, so ad agency Iris have teamed up with esteemed artist and illustrator mcbess to create a series of illustrations for their client Guinness.

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Featuring the line “Let’s Get Together”, mcbess has created characters enjoying the iconic drink, surrounded by numerous recognisable previous brand references such as the toucan (below), surfers and ‘sapeurs’ (AMV BBDO).

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Although mcbess is a hugely talented artist, and a favourite of mine, I can’t see past the TfL ads which have dominated the London Underground and therefore remained associated to TfL in my mind:

However, it’s certainly proved beneficial for mcbess that his work is instantly recognisable, due to the monochrome and complicated personal style, which has caught the attention of other brads like Nike, Converse and Jack Daniels.

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Ads of the Week

SMARTWATER

CREDITS
Advertising Agency: AR New York
Chief Creative Officer: Raul Martinez
Executive Creative Director: David Israel
Executive Producer: Helaina Buzzeo
Director of Client Services: Jason Garcia
Account Director: Kristen Opalach

Production Company: Station Film
Director: Alek Keshishian
Executive Producer: Michael Di Girolamo
Executive Producer, Producer: Caroline Gibney
Unit Production Manager: Leanne Amos
First Assistant Director: Anthony Dimino
Director of Photography: James Whitaker
Art Director: Gary Matteson

Editing Company: Cosmo Street
Editor: Tessa Davis
Executive Producer: Yvette Cobarrubias
Producer: Patty Paz
Assistant Editor: John Bradley

Post Effects Company: Arsenal FX
Visual Effects Supervisor: Lauren Mayer-Beug
Visual Effects Executive Producer: Ashley Hydrick
Visual Effects Producer: Pravina Sippy
Flame Artists: Mark Leiss, Terry Silberman
Computer Graphics Artist: David Hyatt
Design Artist: Nathan Boldman
Roto Artist: Crystal Strait

Sound Company: Beacon Street Studios
Sound Designer, Mixer: Paul Hurtubise
Producer: Caitlin Rocklen

 

Hilarious! Jennifer Aniston is an amazing actress, and she was perfect for this advert. This is much better than previous Smartwater ads, including perfect comedic timing whilst taking rumours about Jennifer and making them literal. It’s always good to see a celebrity be brave enough make fun of themselves.

THE NEXT BIG THING (SAMSUNG GALAXY S III)

I have no idea how Samsung got away with this! I thought there were rules about competitive strategies… Anyway, amazing advert. It actually made me consider other phones other than iPhones (as I have been told endless times are problems with iPhones … don’t get me started on the new iPhone 5!). Great timing with the new iPhone 5 coming out too. I love the clever idea of having the ‘uncool parents’ getting an iPhone,  and the ‘Samsung people’ being nice enough to queue for other people but being told off by ‘iPhone people’. Nice.

MONSTER (FRAGILE CHILDHOOD)

“For a child a monster can be real.
The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. http://lasinenlapsuus.fi
Fragile Childhood activities are designed to encourage people to participate anonymously in discussion and to share their thoughts about responsible parental drinking on a dedicated platform:http://www.facebook.com/lasinenlapsuus
The campaign activities are also to highlight the fact that is still not widely understood how much harm parental drinking problems causes to children. For example, previous research has shown that every fourth Finnish child has suffered some harm because of its parent’s alcohol usage.
Take part on conversation in Twitter: #fragilechildhood
Monsters film has been planned and produced by Euro RSCG Helsinki & Grillifilms together with Sauna International & Studio Arkadena.”

This advert reminds me of some of my favourite adverts of all time by NSPCC. What an amazing advert and concept – it should be shown in the UK! Perfectly created to make people think about alcohol, and to feel a nurturing sympathy for these child victims. The facial expressions and the reactions of the children are so realistic, it’s quite haunting! The whole idea is to be haunted by the thoughts of the children, and to think about “How do our childen see us when we’ve been drinking?”

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