Ad agency (and previous place of employment for yours truly when I had just started out) Quiet Storm were commissioned by branding agency Vine Creatives to create a series of posters for Project Embrace.
The campaign aims to shine the light on every day women of colour who are proud of their natural hair. #Afrovisibility is a reaction to the fact that Afro hair is rarely seen in any advertising, let alone on giant city-centre billboards, but these will feature in London, Birmingham, Manchester, Southampton, Newcastle and Glasgow.
The outdoor campaign by Quiet Storm features beautifully shot, powerful imagery featuring black women, all cast through an open audition, which includes a teacher, a finance manager, a writer, a receptionist, a student and an HR partner. The tag line “Proud to be me” boldly overlays these real women who are celebrating their natural hair.
In the last few years I have taken an interest in educating myself about the pressures placed on black women to change their hair to more European styles, and this is very evident in film, TV, music and advertising. With more and more more women of colour bravely sharing their stories of traction alopecia (hair loss from sewn in weaves and braids) and their stories of hating their own hair, it is a wonderful for black women of all ages and backgrounds to see that they shouldn’t feel pressurised to spend money on expensive weaves or straighten their hair, and should embrace the ‘fro!