Tag Archives: Adidas

Wang & Söderström |Sneakersnstuff x adidas Originals

Creative studio Wang & Söderström are Copenhagen based digital designers who explore the combination of physical elements, technology and material. Commissioned by Sneakerstuff x adidas, the duo created a campaign for the release of the ‘EQT Materials Pack’ focusing on the diversity of materials in the shoes by zooming in to the shoe on a “macro level”:

The campaign included the animation (above) and store implementations in Sneakersnstuff’s Paris and London stores. For the digital aspects, they used 3D software such as 3ds Max, Vray and Modo, and extracted aspects of the physical shoe materials to inspire the concept:

upload-922abbd0-a235-11e7-a8d2-d7f7952dec86upload-a9756920-a235-11e7-a8d2-d7f7952dec86

The brief was quite open and we are happy that our aesthetic wasn’t compromised — we shared the same vision as the client from the beginning. The inspiration to the brief came from one our personal projects called Treasures a series that shows contrasted material collections in a still life staging. We wanted to present a visual language that mixes our own, the shoe’s and Sneakersnstuff’s universe.

sns-wang-soderstrom-spoco-itsnicethat8sns-wang-soderstrom-spoco-itsnicethat7sns-wang-soderstrom-spoco-itsnicethat6

This aesthetic and colour palette is very similar to campaigns I’ve posted about before, such as the Nike and ManVsMachine campaign. I love this style – it’s a really popular design trend as more designers are exploring 3D design.

Advertisements
Tagged , , , , , , , , , , , , , , , ,

Eugen Merher: Break Free (Adidas)

Eugen Merher is a student director at the Filmakademie Baden-Wuerttemberg in Germany, and has created an ad for Adidas that has left me feeling both emotionally vulnerable and inspired at the same time.

“Break Free” tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by Adidas and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom.

I even tried to find the beautiful soundtrack (composed by Alex Wolf David), but alas he is only 24 and also a student with Eugen, so not avaialble on Spotify.

Tagged , , , , , , , ,

Adidas Original Pride Pack

It’s June so that means only one thing – Pride month!

Whilst I eagerly await the main events in London, I also look forward to discovering what pro-LGBT brands do for Pride.

This year, Adidas Originals have partnered up with Stonewall UK to create a Pride Pack which consists of 9 rainbow splattered products.

adidas-originals-pride-pack-2016-01

 

Adidas wrote on its Instagram that the proceeds will go toward…

“creating a world where every single person can be accepted without exception”.

 

Tagged , , , , , , , ,