Tag Archives: Action Man

MoneySuperMarket: Action Man

You all would have seen this great new ad by now – it’s ‘Action Man’ by ad agency Mother (London). The camp 60-spot aired last week, featuring a partnership with Licensor Hasbro to show how Action Man and his pals saved money on their bills. The UK’s leading price comparison website has created a series of iconic and creative ads featuring the line “I just saved with MoneySuperMarket and now I feel EPIC” . Although there have been 1 or 2 adaptations (particularly the breakdancing bodyguard) after their first ad that I didn’t like, MoneySuperMarket have come back with another winner! The “Epic” series, previously featured He-Man and Skeletor in a “Dirty Dancing” pastiche, and a businessman twerking in hotpants.

The vibe is very 80s/90s, featuring ‘Finally’ by CeCe Peniston, and some hilarious struts and dance-moves. Unfortunately this is the last campaign Mother will be doing for MoneySuperMarket as they have just announced their split – it will be interesting to see if they continue with this campaign or create something new with whichever ad agency they partner up with…
Pip Heywood, Brand Director at MoneySuperMarket, said:

Having shared great success, many awards and a lot of fun in developing the ‘save money, feel epic’ campaign with Mother, we acknowledge it’s time for a change.

After winning many awards and creating a viral buzz, I’m looking forward to seeing what MoneySuperMarket will do next. After creating so many memorable campaigns, I don’t quite understand why they decided to split from Mother! A mutual uncoupling perhaps?…

Their website even features the action figures:

Screen Shot 2018-03-16 at 12.11.22

Advertisements
Tagged , , , , , , , , , , , , ,