Tag Archives: abuse

The first women’s abuse ad to ever run in Saudi Arabia.

The first women's abuse ad to ever run in Saudi Arabia.

King Khalid Foundation: Can’t Be Covered

Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen
Published: April 2013

Fantastic campaign, and an iconic moment in history for women in Saudi Arabia!

Advertisements
Tagged , , , ,

Ads of the Week

SMARTWATER

CREDITS
Advertising Agency: AR New York
Chief Creative Officer: Raul Martinez
Executive Creative Director: David Israel
Executive Producer: Helaina Buzzeo
Director of Client Services: Jason Garcia
Account Director: Kristen Opalach

Production Company: Station Film
Director: Alek Keshishian
Executive Producer: Michael Di Girolamo
Executive Producer, Producer: Caroline Gibney
Unit Production Manager: Leanne Amos
First Assistant Director: Anthony Dimino
Director of Photography: James Whitaker
Art Director: Gary Matteson

Editing Company: Cosmo Street
Editor: Tessa Davis
Executive Producer: Yvette Cobarrubias
Producer: Patty Paz
Assistant Editor: John Bradley

Post Effects Company: Arsenal FX
Visual Effects Supervisor: Lauren Mayer-Beug
Visual Effects Executive Producer: Ashley Hydrick
Visual Effects Producer: Pravina Sippy
Flame Artists: Mark Leiss, Terry Silberman
Computer Graphics Artist: David Hyatt
Design Artist: Nathan Boldman
Roto Artist: Crystal Strait

Sound Company: Beacon Street Studios
Sound Designer, Mixer: Paul Hurtubise
Producer: Caitlin Rocklen

 

Hilarious! Jennifer Aniston is an amazing actress, and she was perfect for this advert. This is much better than previous Smartwater ads, including perfect comedic timing whilst taking rumours about Jennifer and making them literal. It’s always good to see a celebrity be brave enough make fun of themselves.

THE NEXT BIG THING (SAMSUNG GALAXY S III)

I have no idea how Samsung got away with this! I thought there were rules about competitive strategies… Anyway, amazing advert. It actually made me consider other phones other than iPhones (as I have been told endless times are problems with iPhones … don’t get me started on the new iPhone 5!). Great timing with the new iPhone 5 coming out too. I love the clever idea of having the ‘uncool parents’ getting an iPhone,  and the ‘Samsung people’ being nice enough to queue for other people but being told off by ‘iPhone people’. Nice.

MONSTER (FRAGILE CHILDHOOD)

“For a child a monster can be real.
The Fragile Childhood activity has begun in 1986 and has been established as a well-known form of activity in Finland. http://lasinenlapsuus.fi
Fragile Childhood activities are designed to encourage people to participate anonymously in discussion and to share their thoughts about responsible parental drinking on a dedicated platform:http://www.facebook.com/lasinenlapsuus
The campaign activities are also to highlight the fact that is still not widely understood how much harm parental drinking problems causes to children. For example, previous research has shown that every fourth Finnish child has suffered some harm because of its parent’s alcohol usage.
Take part on conversation in Twitter: #fragilechildhood
Monsters film has been planned and produced by Euro RSCG Helsinki & Grillifilms together with Sauna International & Studio Arkadena.”

This advert reminds me of some of my favourite adverts of all time by NSPCC. What an amazing advert and concept – it should be shown in the UK! Perfectly created to make people think about alcohol, and to feel a nurturing sympathy for these child victims. The facial expressions and the reactions of the children are so realistic, it’s quite haunting! The whole idea is to be haunted by the thoughts of the children, and to think about “How do our childen see us when we’ve been drinking?”

Tagged , , , , , , , , , , , , , , , , , ,

Mars’ Heartless Animal Experiments

Not one of Mars’ experiments on animals is required by law. Even so, Mars has paid experimenters to kill untold numbers of animals in tests:

 

  • Mars recently funded an experiment on rats at the University of California, San Francisco, to determine the effect of chocolate ingredients on the animals’ blood vessels, even though the experimenter admitted that studies have already been done using humans. Experimenters force-fed the rats by shoving plastic tubes down their throats and then cut open the rats’ legs to expose an artery, which was clamped shut to block blood flow. After the experiment, the animals were killed.
  • Mars funded a deadly experiment on mice that was published in a 2007 issue of the Journal of Neuroscience in which mice were fed flavanols (phytochemicals that are found in chocolate) and forced to swim in a pool of water mixed with white paint to hide a submerged platform, which the mice had to find in order to avoid drowning, only to be killed and dissected later on.
  • In one experiment supported by Mars and conducted by the current Mars, Inc., endowed chair in developmental nutrition at the University of California, Davis, rats were fed cocoa and anesthesized with carbon dioxide so that blood could be collected by a needle injected directly into the heart—a procedure criticized by U.S. Department of Agriculture researcher Dr. William T. Golde, who notes: “This is not a simple method. … Missing the heart or passing the needle completely through the heart could lead to undetected internal bleeding or other complications.”
  • Mars supported a cruel experiment to learn how a chocolate ingredient called PQQ affects metabolism by cramming baby mice into 200-milliliter Plexiglas metabolic chambers—around half the size of a 12-ounce soda can—and then submerging the chamber for nearly five hours in a chilled water bath, inducing labored breathing in the distressed mice. Experimenters then shoved tubes down the mice’s throats every day for 10 days to force-feed them the PQQ, after which they were killed and cut up for analysis.
  • Mars funded a test in which experimenters forced rabbits to eat a high-cholesterol diet with varying amounts of cocoa, then cut out and examined tissue from the rabbits’ primary blood vessel to the heart to determine the effect of cocoa on rabbits’ muscle tissue.
  • Mars supported a test in which experimenters attached plastic tubes to arteries in guinea pigs’ necks and injected cocoa ingredients into their jugular veins to examine the effect of cocoa ingredients on their blood pressure.

What the hell… WHY?! What is wrong with this world?

Tagged , , , , , , , ,