Tag Archives: 3D

Pop Culture Dystopia: Filip Hodas

3D illustrator Filip Hodas has created an ongoing Instagram series exploring a dystopian world of pop-culture icons. Using his incredible talent, Filip has created these eerie images with the help of Cinema 4D, Octane Render, Zbrush, Substance Painter, Substance Designer, World Machine and Adobe Photoshop:

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TrueView: Date Series

Creative agency Feed Me Light have teamed up with dating app TrueView for a quirky animation. FML created a series of animated shorts for the new dating service based on the sad fact that dating apps make finding love far less romantic and far more scary:

Labeled the ‘Undateable Suspects’, the series was developed based on a set of characters that had been created from real research on the dangerous individuals you encounter whilst looking for love online. FML’s 3D artist Remy Dupont brought these characters to life, including the likes of Billy Bad Chat, Six Pack Stu, Two Faced Tony and Dirty Pics Derrick:

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Gatorade’s G Active: Water Made Active

Production agency Unit9 teamed up with TBWA/CHIAT/DAY and Gatorade to create an ad for their new low calorie electrolyte water, featuring a “true-to-life water athlete, animated it in mid air, and caught on camera.” 

Film director Cole Paviour was inspired by the work of Shiro Takatani to create this incredible million dollar experiment in the space of just 10 weeks:

Our custom-made “rain rig” dripped water in complete sequence and harmony. It recreated the figure of a real athlete in a liquid animation. Each unit contained 64 litres of water, with 8 units running at any one time. This meant we used half a tonne of water to bring the whole system together.

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This incredible creation was made by firstly capturing a human athlete running, jumping and kickboxing, then using that data the software told the the water rig when to turn the nozzles on and off, using over 2000 switches. The life-like human shape was brought to life by using flash-lighting to illuminate and ‘suspend’ the water droplets in mid air (above), so each frame had a microsecond accuracy. “As a result we transmitted an entire layer of data through the entire system in just a microsecond. We had to take each frame and process it in two ways. First of all to squash it, to compensate for gravitational acceleration, and second to slice it. We stored the data for each frame in a controller unit and triggered it using the camera.”

You can view BTS footage here:

I recommend reading more about the Director here, and you must watch the entire ad in all its HD glory. Essentially, it’s an incredible 3D liquid structure created through software that I can only imagine ever understanding. What a project!

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Spotlight: Fyn Ng

In a world where flat colour and long shadows are the go-to design trends, motion designer Fyn Ng has turned design on its head. Playing with 2D UI, Fyn has created stunning 3D versions of everyday technology.
Fyn mixes texture, nature and everyday objects to create surreal 3D narratives using brands like Google, Facebook and Apple.

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Looking on his portfolio, I actually prefer his daily 3D renders, weekly series project over his professional work. What a great collection of downtime work! Check out his Instagram for more.

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Sainsbury’s Christmas Advert BTS: Better Than the Actual Ad?

‘The Greatest Gift’ was created by AMV BBDO, directed by Sam Fell from Passion Pictures, the puppets were built by Mackinnon and Saunders, the sets by Clockwork Frog, and the stop motion sequences were filmed at Malcolm Ryan Studios.

Whilst the heartwarming message of the ad (for Great Ormond Street Hospital) is very important for this time of year, I really really dislike certain parts of the execution of this advert. The narrative and idea are lovely, but the song is horrendous. I’m a big fan of James Corden’s ‘Car Pool Karaoke’, and during those videos we get to see that he actually has a really fantastic voice – so I’m not sure what on earth happened with this ad! Maybe they were trying to go for some sort of casual-dad-who-can’t-actually-sing sort of vibe, but I think it totally ruins the entire ad. Songs like Lily Allen’s ‘Somewhere Only We Know’ for John Lewis’s ‘Bear and the Hare’ (2013) ad is the perfect example of animation and music merging and flowing seamlessly into the narrative. The Sainsbury’s ad song is definitely not.

Despite all of this, the behind the scenes video above is fascinating – I had no idea it was all 3D printed and animated in studio – I assumed the production was all digital animation. It makes me like the advert a bit more… the production looks painstakingly delicate and intricate, which is why it’s such a shame that it’s ruined by an awful song!

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B-Reel: Claw Your Way to the Top

Attention makers, creatives and techies! Agency ‘B-Reel’ has created a digital version of the classic arcade claw machine, complete with RFID-enabled prizes. The objective is to win a job interview, but as the video suggests, it could take place while surfing, a phone-call, getting a massage… the weird list goes on.

Aside from the impressive development and 3D printing – the art direction itself is fantastic. Gradient backgrounds and single-colour 3D objects are really on-trend in the world of design at the moment. Flat design seems to be on its way out.

BReel is a team of storytellers and technologists creating new ways to connect brands and audiences.

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Spotlight: Mathew Lucas (Designer / Animator)

With over 30K Vine Loops (RIP) and 4K followers on Dribbble there’s no doubt that Mathew stood out on my Twitter timeline because of his incredible work, like the above image.

Mathew is not only clearly a talented motion designer and 3D designer, he’s also got a passion for gifs. Very, very mesmerising gifs:

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Dear Apple. Are you high?

Almost a week ago, Apple‘s highly anticipated event became big news in the creative and tech world – but for all the wrong reasons. The new MacBook Pro features a Touch Bar display, high resolution retina display (not massively different) and Touch ID, along with a tummy-tuck, resulting in a lighter device at 17% thinner. So… it’s a new MacBook Air? Not a MacBook Pro?

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Apple’s main demographic – creatives – seem to have been forgotten about with this update… it’s as if Apple have entirely ignored all feedback and requirements of the rapidly evolving creative industry. The Touch Bar and Touch ID seem like just another gimmick – that should be left to the iPhones and iPads – and another way to encourage consumers to purchase the next new thing. MacBook Pro has always been the best notebook for creatives and developers, but now that we’re presented with two MacBook Pro’s, what’s the difference other than a touch function bar? WELL it has two less ports, slower memory and a worse GPU. Great.

Apple decided to dive in headfirst with the introduction of USB Type-C ports on the MacBook Pro (which is a good thing, as it will happen eventually), providing four USB Type-C/Thunderbolt connections. Each connection can be used as a power, thunderbolt, USB, display port, HDMI, or VGA port. That’s pretty awesome and innovative but of course you have to buy an adapter for your ‘old’ USB ports and wires. How much will that cost on top the 15-inch costing £2,349?! If I buy a cheaper version on Amazon will it set alight and burn my house down?

There seems to be a strong disconnect between not only Apple’s target market and their needs, but also the rest of Apple’s products. Remember Lightning headphone gate? Well, despite Apple claiming wireless headphones are the future, the new MacBook Pro has a headphone jack. This works vice versa for iPhones as it’s release didn’t come with the right cable for the new MacBook Pro. Need to charge your Lightning mouse? You’ll probably need an adapter for that now too. It feels like switching from VCR to DVD all over again.

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Following a hilarious Reddit thread (“It just works” – Apple), users showed what a nightmare the removal all wires and the handful of dongles is, resulting in having to carry around even more wires in the fist place! Don’t forget, you can’t use wire headphones with the iPhone 7 whilst plugged into the new MacBook Pro. By the way, the USB-C Digital AV Multiport Adapter is £69.00. I wouldn’t even spend that on a pair of shoes.

Beyond the total cost, (which is a huge issue in itself as Apple should be aware that young creatives may struggle to afford MacBooks at school or at university – I had to receive financial help from my parents on both my MacBook and MacBook Pro, and could only afford an iMac after 2 years of working) once more the main issue here is the lack of consideration for creatives – the SD card slot has disappeared! What about photographers? That will be another adapter they have to buy on top of their already expensive cameras. (Clearly Apple gives no fucks about Photographers after they killed off Aperture in 2014, the beloved photo-editing software, RIP).

The vibe I’m getting from the launch is that Apple wanted to release something as quickly as possible (even though it took 4 years…). There seems to be a lot of loose ends and a huge disconnect between product and consumer. Apple’s main success is their involvement in the creative industry from the very beginning. As technology advanced Windows didn’t catch up, missing the boat on a huge demographic, however, the tables seem to be slowly turning… the updated Mac isn’t suitable for the heavy graphics, virtual reality or 3D work, but Windows 10 have just released a huge update called ‘Creative Update‘ that focuses on 3D, gaming, VR and social.

Microsoft’s CEO Satya Nadella:

We are the company that stands for the builders, the makers, the creators.

I don’t know the last time I laid a finger on a Windows machine, but as a digital designer I’m expecting to see a lot more of Windows in the workplace, unless Apple steps up their game. Microsoft wants Windows 10 to be a home for not only virtual reality, but also augmented reality and holographic computing – this is all hugely on the rise in every aspect of the creative industry, so why did Apple ignore this? Unlike Apple, Microsoft are clearly aware of the average consumer’s budget as not only will the latest version be free to update, they are also teaming up with a number of tech firms to make accessing VR cheaper. It’s as if the new MacBook Pro features were pitched 4 years ago, and they decided to just stay with those ideas despite an enormous technological breakthrough in that short space of time.

There is a huge disassociation between marketing and consumers, particularly when it comes to who needs a MacBook Air and who needs a MacBook Pro. The new MacBook Pro isn’t faster, only thinner. Apple marketing VP Phil Schiller suggested the 13-inch MacBook Pro (without the Touch Bar) was designed for MacBook Air buyers:

We think that a lot of potential MacBook Air customers are going to be very excited by this product, too.

The creative industry doesn’t care for the MacBook Air. I’d probably throw myself off a tall building if I had to do photo-retouching or mobile banner design on a MacBook Air! Whilst the new Microsoft Surface Studio and Surface Book seem pretty niche (the niche being creatives), I still can’t imagine them being as popular as Macs in design and advertising agencies. I could be wrong.

The “you can’t do that on a Mac” ads really pissed me off up until the Apple launch. I found myself yelling “SHUT UP!” every time the annoying animator couple demonstrated their skills on the Surface Studio by Windows:

However, now it’s totally gone in Windows favour as the new Apple update is simply not for artists and graphic designers who use pens or touchscreens to do their work (or anyone who needs more than 16GB of memory).

HEY maybe they’re saving all the special features for creatives for a new iMac next year! Let’s pray.

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UKTV: Purpose

What a delightful animation by Cookie Studio! The brief was to “conceptualise and develop a virtual journey through the versatile and rich world of UKTV’s iconic brands, channels and shows”. Cookie Studio successfully did this by creating 3D models of ephemera from the office, such as furniture, mementos etc.

The animation is both quirky and enchanting, which is complemented by the colour-scheme (which I love!)

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An Artist Made A 3D Version Of Futurama

Alexey Zakharov, an artist from Moscow, who specialises in digital art, animation, and architecture, has wowed the internet by rendering the opening of the television show Futurama in 3D.

Someone give this man an amazing job!! (I’m sure he’s already been snatched up….)

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