Tag Archives: 3D animation

All the Things

Motion Designer Chris Guyot worked with 3D Designer Paul McMahon (‘The Rusted Pixel’) on this bizarre and colourful animation. ‘All The Things’ is a “collection of individual narratives, unified by a cohesive style.” It’s interesting to read about the concept behind each narrative, but even without any back story I like the random compilation of scenes.

The full creative process can be viewed here on Behance.

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Vicious Cycle

Vicious Cycle by Michael Marczewski features a group of robots performing a range of repetitive functions. Driven by mechanical devices, the machines speed up and the robots struggle to cope. Aside from the bizarre and mesmerizing animation, I love the colours and typeface Michael used for this animation!
You can watch the making of here.

Of course Michael works as a motion designer at ManvsMachine! What a guy.

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Mainframe: For Approval

Look at those renders. Motion Graphics studio Mainframe took an idea for a downtime project by using recognised objects and movements, and turned them on their head. For Approval is a combination of seamless motion graphics elevated by the work of sound designer Max Greening. Chris Hardcastle (Mainframe, Manchester) says that the concept was “simply to subvert the physical properties of objects and materials and have some fun with a viewer’s expectations of how those things should behave”.

I could literally watch this on loop all day. Also, love the art direction.

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Aldi Christmas Advert: Kevin the Carrot

Ok I promise this is the last Christmas ad post.

Another unexpectedly good idea from Aldi for Christmas. Never thought I’d find a carrot cute, but there’s a first time for everything.
Wonderfully narrated by Jim Broadbent, this adorable tale has made perfect timing – Aldi has been in the headlines this month for recently releasing a statement that the store will soon introduce an affordable range of organic produce at affordable prices.

For part of the Christmas campaign, Aldi has also released a limited-edition Kevin The Carrot soft toy (John Lewis vibes happening here) that will be sold for £2.99, with the profits going towards its charity of the year, Barnardo’s.

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Sainsbury’s Christmas Advert BTS: Better Than the Actual Ad?

‘The Greatest Gift’ was created by AMV BBDO, directed by Sam Fell from Passion Pictures, the puppets were built by Mackinnon and Saunders, the sets by Clockwork Frog, and the stop motion sequences were filmed at Malcolm Ryan Studios.

Whilst the heartwarming message of the ad (for Great Ormond Street Hospital) is very important for this time of year, I really really dislike certain parts of the execution of this advert. The narrative and idea are lovely, but the song is horrendous. I’m a big fan of James Corden’s ‘Car Pool Karaoke’, and during those videos we get to see that he actually has a really fantastic voice – so I’m not sure what on earth happened with this ad! Maybe they were trying to go for some sort of casual-dad-who-can’t-actually-sing sort of vibe, but I think it totally ruins the entire ad. Songs like Lily Allen’s ‘Somewhere Only We Know’ for John Lewis’s ‘Bear and the Hare’ (2013) ad is the perfect example of animation and music merging and flowing seamlessly into the narrative. The Sainsbury’s ad song is definitely not.

Despite all of this, the behind the scenes video above is fascinating – I had no idea it was all 3D printed and animated in studio – I assumed the production was all digital animation. It makes me like the advert a bit more… the production looks painstakingly delicate and intricate, which is why it’s such a shame that it’s ruined by an awful song!

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Spotlight: Mathew Lucas (Designer / Animator)

With over 30K Vine Loops (RIP) and 4K followers on Dribbble there’s no doubt that Mathew stood out on my Twitter timeline because of his incredible work, like the above image.

Mathew is not only clearly a talented motion designer and 3D designer, he’s also got a passion for gifs. Very, very mesmerising gifs:

glob_dalienball_5_-2hatch_dplatonic3dplatonic_dribbleouter

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UKTV: Purpose

What a delightful animation by Cookie Studio! The brief was to “conceptualise and develop a virtual journey through the versatile and rich world of UKTV’s iconic brands, channels and shows”. Cookie Studio successfully did this by creating 3D models of ephemera from the office, such as furniture, mementos etc.

The animation is both quirky and enchanting, which is complemented by the colour-scheme (which I love!)

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League of Legends Epic 6-Minute Trailer

“A New Dawn” is the free-to-play game’s newest cinematic trailer, clocking in at a sprawling six minutes and enjoyable right to the end.

I know nothing about League of Legends, nor do I play such video games – but watching this cinematic trailer really hits home how incredible technology is. It must be bizarre for someone who was born before computers etc. to see this kind of animation, and watch a character who looks unbelievably human.

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