Tag Archives: 3D animation

Wang & Söderström |Sneakersnstuff x adidas Originals

Creative studio Wang & Söderström are Copenhagen based digital designers who explore the combination of physical elements, technology and material. Commissioned by Sneakerstuff x adidas, the duo created a campaign for the release of the ‘EQT Materials Pack’ focusing on the diversity of materials in the shoes by zooming in to the shoe on a “macro level”:

The campaign included the animation (above) and store implementations in Sneakersnstuff’s Paris and London stores. For the digital aspects, they used 3D software such as 3ds Max, Vray and Modo, and extracted aspects of the physical shoe materials to inspire the concept:

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The brief was quite open and we are happy that our aesthetic wasn’t compromised — we shared the same vision as the client from the beginning. The inspiration to the brief came from one our personal projects called Treasures a series that shows contrasted material collections in a still life staging. We wanted to present a visual language that mixes our own, the shoe’s and Sneakersnstuff’s universe.

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This aesthetic and colour palette is very similar to campaigns I’ve posted about before, such as the Nike and ManVsMachine campaign. I love this style – it’s a really popular design trend as more designers are exploring 3D design.

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Spotlight: Patrick Sluiter

Motion and 3D Designer Patrick Sluiter has a unique style to say the least. Patrick has designed fantastic work like ‘Strangers’, personal projects and my favourite ‘Stills’ in which he has created an ongoing series based on daily passing thoughts:

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His characters are smooth and almost melancholy which are all carefully created in Cinema 4D, a programme which he has shockingly only been using for 2 years. Patrick cites inspiration in the work of other artists such as Geoff McFetridge, Alexy Préfontaine, Mike Lee, Charlie Harper, Guy Billout, Thomas Hedger, Xavier Cardona and Liron Ashkenazi Eldar.
It’s not just the form of the characters that make his unique style – Patrick’s colour scheme consists of dull, flat colour combinations that go perfectly with the overall aesthetic. Love, love, love his work.

All the animations grew from an idea of a lucid dream that seemed tangible, but would have a sense of abstraction. Some were more ‘out there’ than others but my favourite was a couple that have an outlet and plug prong for faces. There’s a clearly sexual undertone, but the goal was to show compatibility and the subtle motions you use to communicate to your significant other.

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TrueView: Date Series

Creative agency Feed Me Light have teamed up with dating app TrueView for a quirky animation. FML created a series of animated shorts for the new dating service based on the sad fact that dating apps make finding love far less romantic and far more scary:

Labeled the ‘Undateable Suspects’, the series was developed based on a set of characters that had been created from real research on the dangerous individuals you encounter whilst looking for love online. FML’s 3D artist Remy Dupont brought these characters to life, including the likes of Billy Bad Chat, Six Pack Stu, Two Faced Tony and Dirty Pics Derrick:

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Aardman | Morph: emoji stickers for iMessage

Aardman’s ‘Morph’ is a serious trip down memory lane for me – a real childhood favourite on SMart, and an immortal TV icon. Animation studio Aardman have previously released ‘Face Bomb’ stickers for iMessage to celebrate 40 years of animation history in 2016:

Now, they have released ‘eMorphjis’ for iMessage as animated stickers that can be sent as emojis or incorporated into photos:

The Face Bomb sticker pack looks like it works better as face filters on photos, rather than emojis. What makes Morph so perfect for this social campaign is his recognisable face and adorable emotive expressions. Also, Morph as a character is a universal face that on TV often replied to presenter Tony Hart in gobbledygook, but with meaningful gestures that could be understood by all ages and languages.
Morph co-creator Peter Lord made each of the emojis from modelling clay before graphics and animations were added:

When someone said to me; ‘We could do Morph emojis’ it was like this huge lightbulb going on. Of course. That’s just perfect! Morph has a lovely round face and he does great expressions; he really is like a living emoji. Who wouldn’t want Morph’s happy (and sometimes grumpy) face all over their messages? Bless him. So I jumped on the idea, and I’m so happy with the way they’ve worked out, they’re really funny and charming.

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All the Things

Motion Designer Chris Guyot worked with 3D Designer Paul McMahon (‘The Rusted Pixel’) on this bizarre and colourful animation. ‘All The Things’ is a “collection of individual narratives, unified by a cohesive style.” It’s interesting to read about the concept behind each narrative, but even without any back story I like the random compilation of scenes.

The full creative process can be viewed here on Behance.

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Vicious Cycle

Vicious Cycle by Michael Marczewski features a group of robots performing a range of repetitive functions. Driven by mechanical devices, the machines speed up and the robots struggle to cope. Aside from the bizarre and mesmerizing animation, I love the colours and typeface Michael used for this animation!
You can watch the making of here.

Of course Michael works as a motion designer at ManvsMachine! What a guy.

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Mainframe: For Approval

Look at those renders. Motion Graphics studio Mainframe took an idea for a downtime project by using recognised objects and movements, and turned them on their head. For Approval is a combination of seamless motion graphics elevated by the work of sound designer Max Greening. Chris Hardcastle (Mainframe, Manchester) says that the concept was “simply to subvert the physical properties of objects and materials and have some fun with a viewer’s expectations of how those things should behave”.

I could literally watch this on loop all day. Also, love the art direction.

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Aldi Christmas Advert: Kevin the Carrot

Ok I promise this is the last Christmas ad post.

Another unexpectedly good idea from Aldi for Christmas. Never thought I’d find a carrot cute, but there’s a first time for everything.
Wonderfully narrated by Jim Broadbent, this adorable tale has made perfect timing – Aldi has been in the headlines this month for recently releasing a statement that the store will soon introduce an affordable range of organic produce at affordable prices.

For part of the Christmas campaign, Aldi has also released a limited-edition Kevin The Carrot soft toy (John Lewis vibes happening here) that will be sold for £2.99, with the profits going towards its charity of the year, Barnardo’s.

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Sainsbury’s Christmas Advert BTS: Better Than the Actual Ad?

‘The Greatest Gift’ was created by AMV BBDO, directed by Sam Fell from Passion Pictures, the puppets were built by Mackinnon and Saunders, the sets by Clockwork Frog, and the stop motion sequences were filmed at Malcolm Ryan Studios.

Whilst the heartwarming message of the ad (for Great Ormond Street Hospital) is very important for this time of year, I really really dislike certain parts of the execution of this advert. The narrative and idea are lovely, but the song is horrendous. I’m a big fan of James Corden’s ‘Car Pool Karaoke’, and during those videos we get to see that he actually has a really fantastic voice – so I’m not sure what on earth happened with this ad! Maybe they were trying to go for some sort of casual-dad-who-can’t-actually-sing sort of vibe, but I think it totally ruins the entire ad. Songs like Lily Allen’s ‘Somewhere Only We Know’ for John Lewis’s ‘Bear and the Hare’ (2013) ad is the perfect example of animation and music merging and flowing seamlessly into the narrative. The Sainsbury’s ad song is definitely not.

Despite all of this, the behind the scenes video above is fascinating – I had no idea it was all 3D printed and animated in studio – I assumed the production was all digital animation. It makes me like the advert a bit more… the production looks painstakingly delicate and intricate, which is why it’s such a shame that it’s ruined by an awful song!

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Spotlight: Mathew Lucas (Designer / Animator)

With over 30K Vine Loops (RIP) and 4K followers on Dribbble there’s no doubt that Mathew stood out on my Twitter timeline because of his incredible work, like the above image.

Mathew is not only clearly a talented motion designer and 3D designer, he’s also got a passion for gifs. Very, very mesmerising gifs:

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