Volkswagen: Laughing Horses

I’ve discovered a gem – an ad for VW’s ‘Park Assist’ feature from their Tiguan model campaign (2016). The advert is by Grabarz & Partner (Hamburg), and proves that there’s no excuse for boring car ads!

There’s an interesting post which mentions how the ad went viral after testing it before release:

The video proved to be one of the best automotive videos ever tested, scoring significantly above average on key criteria like enjoyment, brand fit and brand appeal. As a result, Volkswagen released the video on Youtube.de where it was watched over 2 million times and uploaded by others. The video’s success prompted Volkswagen to use it on TV, and at last count the video had received over 36 million views across all platforms.

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