Audi: Drive Progress

Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.*

Audi is know for its storytelling adds, and this Super Bowl ad by Venables Bell & Partners didn’t disappoint. It’s always interesting when a brand takes a political stance, especially when it’s hard to work out whether the message is genuine or just jumping on the back on a current political issue. I like it, and I think it’s important for brands to make their political views public, so that the consumers know what they are putting their money towards.

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