Eugen Merher: Break Free (Adidas)

Eugen Merher is a student director at the Filmakademie Baden-Wuerttemberg in Germany, and has created an ad for Adidas that has left me feeling both emotionally vulnerable and inspired at the same time.

“Break Free” tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old running shoes by Adidas and decides to take a run in his old marathon outfit. He wants to leave the boredom behind and tries to escape the nursing home, against the will of the nurses. His actions ignite a spark of life in the residents of the home and they support him on his way to freedom.

I even tried to find the beautiful soundtrack (composed by Alex Wolf David), but alas he is only 24 and also a student with Eugen, so not avaialble on Spotify.

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