Branding: Diz-Diz Popcorn

I can’t say I’ve ever seen such extravagant and fashionable popcorn packing before! Gourmet microwave popcorn brand Diz-Diz hired branding and design agency TATABI Studio to design packaging for their unusual flavours.

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The colour-scheme and metallic packaging is so on trend, particularly as gold and silver tones (especially rose gold) are dominating fashion and clothing designs. These beautiful combinations, on top of a white and grey marble, are also prominent in cosmetics brands – I feel like I should be rubbing the popcorn on my face, not eating it!
Usually consumers would be interested in the speed and ‘ready-meal’ appeal of microwaveable popcorn, but TATABI have gone above and beyond this POS, focusing on the quality and aesthetic of such a simple product.

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