Apple: Frankie’s Holiday

Ok this isn’t the last Christmas advert post. “Open your heart to everyone” – another politically fuelled message incorporated into a seasonal holiday ad. Featuring Mary Shelley’s Frankenstein’s monster, the narrative goes beyond the typical story of Christmas with the loved ones, focusing on those who may not have a lot and feel as if they do not belong.
Apple describes the advert as:

An unexpected holiday visitor finally receives the warm welcome he’s always yearned for.

The ad was directed by Lance Acord (Park Pictures). Whilst the spot is quite strange, magical yet heartwarming, it mainly emphasises a sense of unity and inclusiveness in a current political climate filled with fear and division (whilst of course featuring the latest iPhone!)

P.S. don’t cry

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