B-Reel: Claw Your Way to the Top

Attention makers, creatives and techies! Agency ‘B-Reel’ has created a digital version of the classic arcade claw machine, complete with RFID-enabled prizes. The objective is to win a job interview, but as the video suggests, it could take place while surfing, a phone-call, getting a massage… the weird list goes on.

Aside from the impressive development and 3D printing – the art direction itself is fantastic. Gradient backgrounds and single-colour 3D objects are really on-trend in the world of design at the moment. Flat design seems to be on its way out.

BReel is a team of storytellers and technologists creating new ways to connect brands and audiences.

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