Today is a dreadful day. So here’s something to cheer you up!
TK Maxx‘s recent rebrand is wacky, creative and fun. They certainly haven’t failed to keep that up with their recent Christmas ad by Weiden+Kennedy, where we’re presented with a strange Christmas Card rendition of ‘Misirlou’ (the Pulp Fiction theme song).
Group brand and marketing director Deborah Dolce (what a name!) said:
We all remember the childhood fun of ripping open a present to find a fantastic surprise inside. We want to foster this long-standing Christmas tradition and so are encouraging shoppers to go ‘off list’ and handpick something different and delightful at TK Maxx.