Golden Syrup made me cry! Thanks Iris

For the first time in 25 years Lyle’s Golden Syrup returns to TV advertising with an integrated “Sticky but worth it” campaign. Brand owner Tate & Lyle Sugars appointed Iris as its lead creative agency in August to bring the old-school syrup back into the 21st century.

Tamas Fuzer, Tate & Lyle Sugars’ MD says:

Lyle’s currently has the world’s oldest unchanged packaging – with the product remaining the same in a 21st century kitchen cupboard, as it was in a 19th century larder. We’ve capitalised on this rich heritage, turning Lyle’s Golden Syrup into a true ‘participation brand.

As weird as it sounds, Lyle’s Golden Syrup has a special place in my heart. Since I can remember, golden syrup on brown bread was my Grandpa’s favourite snack. I inherited his, and my grandmother’s, sweet tooth (always easier to blame the genetics) so I used to enjoy copying him and joined in on having a slice every Sunday. I had a little heart flutter seeing this campaign (I’m a sensitive soul) and am very happy that they have kept the original tin and packaging! The lid is so inconvenient, it’s like a paint can, but it’s legendary. Never change, please.

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