Since I can remember I’ve been obsessed with Barbara Kruger’s work. I’ve studied her conceptually on an academic level, but beyond that I’ve been a fan of her art outside of an academic context too.
Kruger explores pop culture with a social narrative in all of her work, and hasn’t failed to deliver here! For the cover of New York’s Election Issue Kruger featured Trump and the word ‘loser’ – the meaning is fairly ambiguous and transcendent between our opinions of Trump, how he speaks with his common one-word epithets and hopefully the election result. For me, it’s all three.