Fossil Smartwatch: Just Husbands

Almost this time last year The Mystery Hour released a video hilariously portraying the relatable story of men whose existence consists of both taking photos of, and waiting patiently to take photos of their wives:

The social satire didn’t stop there – a year later agency 360i created ‘Just Husbands‘ featuring the stars of ‘Instagram Husbands‘ – an ad for Fossil’s new smartwatch. The hubbies are no longer their wives’ social media photographers, all thanks to a special button on the Fossil Q smartwatch, allowing the wives to take their own photos, handsfree:

Jill Elliott, Fossil’s CCO said:

While brainstorming ways to get audiences excited about our new Fossil Q Hybrid Smartwatches (which feature an unexpected selfie button) we couldn’t help but immediately think about the hilariously clever ‘Instagram Husband’ parody videos.

As a camera/selfie/instagram addict, I found the original very relatable! ‘Just Husbands‘ is just as funny, and a very clever marketing ploy. Whilst researching this campaign, I certainly noticed the high standard Fossil has when it comes to social media content and their brand image. They sure know what they’re doing!

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