(Burger King, not the initials of my surname…)
No T, no shade, no pink lemonade. This advert has done the rounds (still doesn’t top my favourite Halloween Asda ad though…) as Burger King throws some serious shade at its direct competitor McDonald’s.
The stunt was coordinated by BK agency David (Miami), and was carried out at a Burger King in New York. The BK in Queens ‘dressed up for Halloween’ as the ghost of McDonald’s, wearing your typical ghost white sheets. Clearly the library was open that day, and Burger King read their rivals for filth with an accompanying sign that says “Booooooo! Just kidding, we still flame grill our burgers. Happy Halloween.” Burn.