RIP Vine: the underrated creative platform

Today is a sad day. The end of Vine is nigh.

Vine announced that after just 4 years, Twitter (bought vine before its launch for $30) are axing the creative platform:

Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.

What hasn’t been clear is why exactly Vine are discontinuing the mobile app if the content will still be available. Most likely, it has something to do with all the other video sharing and streaming apps like Periscope, Snapchat and video on Instragram. I was obsessed with Vine when it first came out, but admittedly I haven’t used it in years… I used to Vine everything, but now I don’t even have the app installed on my phone.

During my first fulltime job at a digital agency, Vine was a big part of the down-time projects carried out by both the developers and designers. I loved Vine before then, but the way it was utilised made me appreciate its features even more. You don’t have to look far for either a ridiculously hilarious Vine or an incredibly creative stop-frame Vine.

Goodbye, Vine, sleep tight </3

Crying Caucasian woman using cell phone

 

N.B. Awkward tweet from Vine’s founder Rus Yusupov:

 

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