NatWest Rebrand

Consultancy FutureBrand has designed the new branding for NatWest. The logo is based on the original created in 1968, which I didn’t find particularly exciting… but the illustrations that come with the rebrand are great!


The creative direction has evolved really well with this rebrand, and they certainly visually stand out amongst their competitors. NatWest’s aim was to lend themselves to a younger audience, and the use of bright, bold graphic illustrations, typography and gifs is definitely on-trend.

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