NatWest Rebrand

Consultancy FutureBrand has designed the new branding for NatWest. The logo is based on the original created in 1968, which I didn’t find particularly exciting… but the illustrations that come with the rebrand are great!

natwest-personal-illustrationsnatwest-personal-alphabetnatwest-inbranch-posters

The creative direction has evolved really well with this rebrand, and they certainly visually stand out amongst their competitors. NatWest’s aim was to lend themselves to a younger audience, and the use of bright, bold graphic illustrations, typography and gifs is definitely on-trend.

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