“This new spot reminds us that we can’t just look at data in a silo. Everything we do as marketers culminates in an experience for our customers. Even if some of the numbers look good, the overall experience may still be poor. We want to help marketers think in terms of experience, not just performance.”
– Alex Amado, VP of experience marketing at Adobe
This ad explores the consequences of not managing marketing properly, and encourages marketers to look at the data; know their audiences; understand the performance of their marketing efforts; look more broadly in marketing.