Lidl turns its attention to Morrisons in cheeky ad showing how to get Lidl deals

Having played with Sainsbury’s in its answer to the 50p challenge, Lidl turned to Morrisons in an ad in the Sun newspaper.

Taking a pointed look at the stages Morrisons customers need to go through in order to get the same prices as a Lidl shop, the full page ad suggests you ‘just go to Lidl’.

This forms part of a wider campaign by TBWA\London which looks to introduce Lidl to those who shop at the ‘Big 4’ supermarkets.

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