For Goodness Shakes

HE THING WE NEEDED TO MAKE HAPPEN

To deliver instant fame on a nom­inal budget for For Good­ness Shakes’ new pre-mixed pro­tein shake, in a mar­ket dom­in­ated by mix-it-yourself powders.

THE TRUTH WE CELEBRATED

That when you see a guy cas­u­ally shak­ing their pro­tein mixer, it doesn’t just look faintly ridicu­lous but often like they are enga­ging in a rather less savoury act altogether.

THE MIND BOMB WE CREATED

Start­ing with the pro­pos­i­tion that ‘we shake so you don’t have to’, and with a need to get people talk­ing and shar­ing, there was really only one place for us to go! Pro­mot­ing the no-fuss bene­fits of an already mixed pro­tein shake versus powders you have to mix your­self, we developed a cheeky social film dram­at­iz­ing the prob­lems with doing ‘it’ in pub­lic that all guys who shake would recognise.

THE EFFECT WE DELIVERED

With only £15,000 to spend on social seed­ing, we gen­er­ated nearly 700,000 views in one week, with a sim­ilar volume of PR. And given that there is no such thing as bad pub­li­city, being banned on the basis of just one com­plaint pushed us well over a mil­lion views, and star­ted the PR band­wagon rolling once more. In busi­ness terms, the film proved a potent call­ing card and talk­ing point with retail buy­ers, help­ing For Good­ness Shakes secure list­ings in all top 5 super­mar­kets and to well exceed their volume expect­a­tions in the processs.

 

Whilst applying for a Junior Art Director role at Quiet Storm, I came across this hilarious ad for protein shakes. Let’s hope I get the job!

Advertisements
Tagged , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: