LEGO: Everything is NOT awesome

Children’s imaginations are an unspoilt wilderness. Help us stop Shell polluting them by telling LEGO to stop selling Shell-branded bricks and kits today.
Greenpeace is calling on LEGO to end its partnership with Shell to Save the Arctic.

Where was this video when I was doing my WPP climate change brief?! Really love the take on (Arctic) pollution, especially as I found general global warming/climate change/environment ads and campaigns incredibly dull, and very ‘samey’. The who kids/toys vibe is so eerie…

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