In celebration of soccer month, Audi has created a giant LED Scoreboard using the headlights of 28 Audi A8 flagship sedans. The colossal installation — which sits on the shores of Greenpoint, Brooklyn — will bring the excitement of world-class soccer to NYC with a revolving digital scoreboard that projects the day’s soccer results.
All soccer match scores, beginning with the USA win, will be posted throughout the four-week installation. All international victories will be celebrated. The Audi LED Scoreboard will be live through Monday, July 14th. The scoreboard is the first installation in a season-long commitment by Audi to bring world-class soccer to the U.S.
Great interactive art direction here! Really different to the usual car ads.