Always #LikeAGirl ad

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

On a societal and psychological level, this ad is really interesting in terms of the reaction of the young girls in comparison to the older girls/women. It just goes to show how society fabricates gender roles, which are instilled in children as they grow older and are influenced by so many factors.
HOWEVER, I don’t like this as an Always ad… I actually think this would work better with boys. I’m not sure if this is just assumptive, but aren’t most “like a girl” insults aimed at young boys?

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