Volkswagen – Eyes on the Road

The advertisement, set in what appears to be a movie theater in Hong Kong, shows an audience watching intently as it’s presented a driver’s seat view out of the windshield of a moving car.
However, after a few moments, a mass text — sent on purpose from inside the theater — goes out to all the moviegoers.

Not a complex concept, but quite a strong ad. Probably one of the best I’ve seen for car safety ads.

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