“Toyota Motor Europe and Saatchi & Saatchi EMEA have launched a new brand film “We Are Hybrid”, celebrating Toyota Hybrid’s 5 million unit sales success and the happiness effect the engineering has on drivers.
The film made it’s debut at the Frankfurt Motor Show and is directed by hot shot UK collective “Bullion”. The film is a dynamic edit of different people, objects and places that, when paired together, form different kinds of smiles. Hundreds of images were filmed over 4 days across the UK to bring this bright optical experience to life. Combined with typography, punchy messages and positive music, the film aims to convey the feeling of a Toyota Hybrid driver.”
Usually I love Saatchi’s adverts, but I am not impressed by this. I have no further comments.