Bertolli Makes the Most of Barilla Chairman’s Anti-Gay Comments

Bertolli took advantage of the comments made by Barilla’s chairman about how the company would never put gay couples in its advertising. Bertolli posted pro-gay imagery in its social feeds, “Love and pasta for all!”

“We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach,” – a rep for Orca im Hafen, Bertolli’s social-media agency in Germany.

The brand has been gay-friendly for years, too, with this old advert:

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