Bertolli Makes the Most of Barilla Chairman’s Anti-Gay Comments

Bertolli took advantage of the comments made by Barilla’s chairman about how the company would never put gay couples in its advertising. Bertolli posted pro-gay imagery in its social feeds, “Love and pasta for all!”

“We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach,” – a rep for Orca im Hafen, Bertolli’s social-media agency in Germany.

The brand has been gay-friendly for years, too, with this old advert:

Advertisements
Tagged , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: