The first women’s abuse ad to ever run in Saudi Arabia.

The first women's abuse ad to ever run in Saudi Arabia.

King Khalid Foundation: Can’t Be Covered

Advertising Agency: Memac Ogilvy, Riyadh, Saudi Arabia
Creative Director / Art Director: Scott Abbott
Copywriters: Scott Abbott, Jimmy Youssef
Photographer: Ali Riffai
Additional credits: Abdul Rahim Bukhamseen
Published: April 2013

Fantastic campaign, and an iconic moment in history for women in Saudi Arabia!

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