The Bear – Advert for Canal+

Agency: BETC, Paris
Production Company: Soixante Quinze, Paris
Country: France
Lions Won:

“The more you watch Canal+, the more you love cinema”
http://viralmente.blogspot.com/2011/10/canal-bear.html
Credits
Agency : BETC Paris
Director: Matthijs van Heijningen
Production Company: 75

The awards received for this ad are very well deserved, in my opinion. Usually I don’t find anything animal related (like an animal rug) funny, but this advert is the epitome of hilarity. I think you don’t really expect the ending, and even the beginning was ambiguous, but I think the funniest part is the characteristics given to the bear and how much thought the creatives have put into giving this bear a personality.

The message might not be as clear and straightforward as some adverts, but that’s the beauty of it. In France, I’m sure it has been an advert to remember and one that gets TV viewers giggling. Such a shame it wasn’t for an international company, because I’d love to see this advert in the UK!

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