Dads in Briefs – Advert for BGH


Three spots honored: “Dads In Briefs,” “Friends,” “No Signal”
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Production Company: Primo, Buenos Aires
Country: Argentina
Lions Won:


This advert is my absolute favourite out of the list. I do not understand how it only received one award and was #10 (I’m assuming they are in order) on the list.

The comic brilliance in these three BGH adverts is amazing, but my favourite is definitely Dads in Briefs out of the three. The idea of making it look like some sort of health epidemic is hilarious, with the use of a black and white filter which is a deliberate contradictory use of seriousness with clear humour.

Despite not living with my father, it’s something I can laugh at and relate to, which shows how successful this advert is. How can you not laugh?!

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