Canary: While You Were Out

This is great! I always have a place in my heart for OTT consequential techniques used in ads (like the hilarious set of ads for Direct TV).

Canary is an app that allows users to check on their homes (inside and outside) to put irrational fears to rest, whether that be pets on their own or leaving the iron on!

 

Agency: CP+B Miami
Executive Creative Director: Jay Gelardi
Creative Director: Graham McCann
Designer: Andrea Novo
Project Manager: Ethel Jones
Director of Video Production: Kate Hildebrandt
Integrated Producer: Jackie Maloney
Production Company: Gifted Youth. Los Angeles, CA
Director: Peter Atencio